New beverage launches: March 2021

New beverage launches: March 2021

Lower calorie Budweiser Select

Anheuser-Busch will launch low-calorie Budweiser Select across the US, eyeing up growing consumer demand for a lower calorie beer option.

Budweiser Select was launched in 2005 but limited to St. Louis, where it has a higher per item rate of sale than Budweiser. The 4.3% ABV brew has 99 calories per each 12-ounce serving.

“Budweiser Select is a staple in St. Louis, so we’re excited to bring it back to consumers across the country with a full national distribution,”​ said Monica Rustgi, VP of Marketing at Budweiser. “We found that Bud lovers are looking for more beer options that are lower in calories, but they don’t want to sacrifice taste when it comes to their beer. Reintroducing this fan favorite is just another way we’re continuing to innovate to meet the needs of our consumer.”

Budweiser Select is now available wherever Budweiser is sold and comes in 12oz bottles in a 6-pack and 12-pack, 12 oz cans in a 12-pack, 24-pack and 30 pack. 

Michelob ULTRA expands seltzer flavors

Eight weeks since its launch, Michelob ULTRA Organic Seltzer is expanding with the launch of three new flavors – mixed berry, citrus and mango apricot – in its Classic Collection.

“With only 90 calories, 2 carbs and 0 added sugar Michelob ULTRA Organic Seltzer Classic Collection is light, refreshing and ‘as real as it tastes,” ​says the brand.

The Anheuser-Busch drink will be available nationwide starting March 1 ​wherever Michelob ULTRA is sold in 12 pack 12oz cans (Mixed Berry will also be available in 16oz and 25oz cans). The new flavors join spicy pineapple, cucumber lime and peach pear.

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